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Community strategy

Online communities play a key role in developing more fluid, collaborative, and innovative organisations. They facilitate learning, personal growth, and productivity, and encourage employees to collaborate and solve problems together. But to reap these benefits, organisations need to invest in effective community management.

Our offering

Our community management offering is a collection of activities and strategies designed to create value by activating people, platforms, and organisations.  

We give people the tools and skills to gain value from online communities. 

People

We enable the successful adoption of the community platform. 

Platforms

We help organisations use community platforms to engage and activate employees. 

Organisations

The program addresses six key areas

1

Many organisations do not have dedicated internal community managers, and this is why internal online communities are usually not run very professionally. We offer community management as a service and will run communities for you. 

OUTSOURCED COMMUNITY MANAGEMENT

2

Tips and tricks are bite-sized pieces of content usually presented in a visual format. They are normally organised under over-arching themed campaigns and spread throughout the adoption program. Ideally, they are combined with a Habits Program. They can be distributed via the local leads network or directly to end-users.  

TIPS & TRICKS CAMPAIGNS

​3

We combine our tried-and-tested local-leads approach with high-quality supportive materials, involving leadership and end-users every step of the way. This helps us achieve high adoption levels quickly and at scale, building active communities that last.  

ADOPTION CAMPAIGNS

4

This is a 3-week program designed to help your organisation make the best of working with MS Teams and improve collaboration. It can be run on a large online platform or cascaded down to smaller teams. After completing the program, users are equipped with an understanding of the core functionalities of MS Teams as well as the core collaboration concepts that will truly improve their collaboration.

HABITS PROGRAM

5

We audit platforms and communities to identify areas of improvement, focusing not only on activity but on structure and governance as well. The scan is based on our Social Collaboration Maturity Model which assesses platform maturity in seven key areas: communication, leadership, communities, innovation, teams, support functions, and employee usage. 

PLATFORM SCAN

6

Communities need the right support to become successful and create value. We understand this and provide training for platform and community owners. Our programme covers content creation and community intervention that empower owners whether they are launching a new community or reviving an existing one.  

COMMUNITY MANAGEMENT TRAINING

8

Governance frameworks define interactions, roles, and responsibilities of the stakeholders in charge of a platform or community, and they are crucial for success.  We work closely with stakeholders and run workshops to create deliverables such as a List of Responsibilities and escalation processes. 

GOVERNANCE FRAMEWORKS

7

In collaboration with key stakeholders, we define the structural organisation of audiences, communities, and content on a platform. This creates a more intuitive online environment, allowing users to collaborate and find information quickly and easily. 

CONTENT ARCHITECTURE DESIGN

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